Speaking of people doing crazy things for no reason..
On The Howard Stern show Howard had some PETA women on his show... he was threatening harm to animals unless they removed articles of clothing and kissed each other.. NOW THAT'S ENTERTAINMENT!! Too bad they blur it out on E!
Just in case you didn't find out afterwards, the Acclaim advertising thing was an early April Fools.. Fuck, the story alone probably gave them a fair bit of advertising. Some 'reliable' broadsheet paper kicked up a fuss about it and were then left open for ridicule when the whole thing was revealed to be a hoax.